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Keyword targeting:
If you have search capabilities on your web site, you can target ads to
specific keywords. Simply include the keywords entered by the user in the
SpinBox ad tag on your search results page. If multiple matches are found,
ads can be rotated when they click to get the next list of search results.
Keyword targeting can be used in a less dynamic way to target content
in a campaign to specific pages or section of your web site. This is a
great way to have specific ads from an advertiser appear on a sponsors
page yet still rotate within other areas of your site.
Keyword targeting is a standard feature within SpinBox and not an additional
module like in many of our competitors' products.
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